Sunday, September 20, 2009

Project 1.2 [Reading the Sign]


Problem Statement:
Introduction of Text
You have a variety of examples of classifed advertisements (for sale, help wanted, personals, etc) for class today. You are looking for ads which are interesting and/or compelling to you at some level-ads about which you feel you have something to say. As you narrow your selection of ads, revisit your solutions from the line art exercise and make your final selection about the classified ad which you wil select by using one of the two finished 10x10 compositions as a point of reference. Can or does one inform the other in some way, direct or indirect? Assuming that the decisions leading to your line art compositions were not arbitrary, can you build on or redirect the "message" implied in the composition through the introduction of a text?
You will complete two 10x10 panels, mounted as described below. The left-hand panel will contain the original line art composition with the classified text placed within the compositional space exactly as it appears in the ad (you will be assigned a specific typeface to use for this purpose). You may enlarge or reduce the text block with respect to the image space, but al bolds, itals, misspelled words, etc. must appear as they appear in the original text. The right-hand panel will contain text ony, and will be evidence of your effort to, in some way, recontextualize the message in the classified to which you are responding. You will achieve this by essentially deconstructing the text into its component parts or phenomes (letters, words, groups of words) and reconstructing them on the page using scale, weight, and position to craft a new message which is sympathetic to both your interpretation of the text and your "reading" of the original 10x10 lineart composition.

PS My images are not uploaded yet because I am still unsure about how to do it. Someone is going to help me soon.




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